Why are you creative?
There have been many books written on creativity, but not one like this. Because most of these books have been written by non-creative people. This is because creative people create. They do not analyze. Whereas analysts are of course analytical and not creative and creativity is a right-brain activity, while understanding is a left-brain activity. So there is always a dichotomy inherent in books on creativity. Until now, until this very book, written by Herman Vaske. He explores creativity in a unique and new way. The man uses both sides of the brain.
Many of the most creative people in their professions were asked the question Why are you creative? They could answer in whatever way they chose. Advertising people like John Hegarty and Charles Saatchi. Musicians like Bono and David Bowie. Politicians like Mikhail Gorbachev and George Bush. Artists like Damien Hirst and Julian Schanabel. Actors like Johnny Depp and Ben Kingsley. Writers like Salman Rushdie and Gunther Grass. Directors like Steven Spielberg and Billy Wilder. Creative people responded with the emotional, spontaneous side of the brain.
Hermann Vaske is an author, director, advertising creative, producer and a professor of Communication. He won over 100 creative awards, not only Art Director’s Gold medals, Cannes Awards, and Gold Awards at Clio for his commercials but also the Grimme Award, Germany’s TV Oscar, for his groundbreaking film "The A-Z of Separating People From Their Money" which stars Dennis Hopper.
New York 2002
204 Seiten Paperback
29,00 Euro